Udaipur : Nuvoco Vistas Corp. Ltd., a leading building materials company, today launched Concreto Green, one of its most innovative and environment-friendly cement variant. This High Performance Cement uses up to 25% less water in comparison to other cement variants; thereby opening avenues for the building materials industry where water is scarce. Concreto Green was launched in Rajasthan, and the product will be gradually rolled out in other markets through the country.
Speaking on the occasion, Ms. Madhumita Basu, Chief Strategy and Marketing Officer, said, “With Concreto Green, Nuvoco is reinforcing its commitment towards providing greener and smarter solutions to the construction industry. Rajasthan is one of the most rain deficient regions in the country where access to potable water is tenuous at best. Offering a product which not only requires considerably less water; but which also enhances the sturdiness of the final structure was our impetus for introducing Concreto Green in the desert state. We extensively researched this concept with consumers which validates this need gap and reinforces our belief in providing smarter, safer and sustainable products.”
Developed at Nuvoco’s Construction Development and Innovation Centre (CDIC) in Mumbai, Concreto Green is designed specifically keeping in mind a long term environmental impact. According to research, 54% of India faces high-to-extremely high water stress. Eight districts in the state of Rajasthan alone had rainfall deficit in 2018. Hence, a product like Concreto Green is suited to conserve a shrinking water table. Concreto Green offers lower shrinkage and better workability even with lesser water content; thereby giving strength and durability with high resistance to water penetration and chloride attack. Concreto Green is available in 50-kg box fold bags that have superior, tamper-proof and moisture-proof packaging, which help retain the quality and freshness of the cement.