LEXUS INDIA OPENS VIRTUAL DOME

Udaipur : Lexus India launches its one-of-a-kind virtual guest experience centre called the “Virtual Dome”, with a focus on reaching its guests, virtually across the country. The virtual guest experience centre will be hosted on the Lexus India website which will bring the Lexus brand & its offering closer to the discerning luxury consumer located in every part of the country. Lexus India seeks to magnify its immersive experience through not just physical presence but through diverse digital means & this virtual GEC will be a big step in this direction.

With a vision to create a lifestyle spaces, the concept offers a relaxing & immersive experience for its guests on the virtual sphere. The design surrounds elements that are contemporary, simple yet holistic, conveying a sense of calmness and wonder. The architecture of the virtual guest experience centre denotes an interpretation of the dome, symbolic to Buddhist architecture, creating a serene sense in line with Lexus brand values. The entrance of the showroom takes the guests through a Tori gate which is a traditional Japanese element that is frequently seen at temple entrances across Japan. The dome further consists of a holistic structure inspired by the Lexus spindle design pattern, with an illustration around heaven and earth coming together. Placed on the back wall is the display that shows the history of Lexus, shedding light on its legacy and rich culture built through the years