PEPSI UNVEILS QUIRKY FILM TO CELEBRATE PARTNERSHIP WITH AIRTEL

Udaipur : In line with PepsiCo India’s partnership with Bharti Airtel, Pepsi unveiled a new film to mark the announcement. The quirky TVC showcases Pepsi’s and Airtel’s latest data offering on its PET bottles where consumers can avail Airtel recharge benefits worth INR 10 to INR 20. With the launch of this new TVC, Pepsi aims to bring a streak of celebration with its distinct value-for-money offering through its collaboration with Airtel.

Speaking on the comical take of the campaign, Saumya Rathor, Category Lead, Pepsi Cola, PepsiCo India, said, “Consumers today more than ever, are seeking value for money. Ahead of the festive season, the partnership with Airtel, is an endeavour to bring people together, help them stay connected and bring more smiles with every sip.”

The unique offer is valid on the purchase of Pepsi PET bottles ranging across 200 ml,250ml, 350ml, 400ml, 500ml,600ml, 750ml, 1.2L, 1.25L and 2.25L. The partnership will be amplified via robust 360-degree campaign spanning TV, digital, outdoor, and social media.

The light humoured TVC opens at a basketball practice, where a girl cheekily says hello to a boy. The boy is convinced that the girl loves him because she had asked him to recharge her talk time. However, his friend, who is sitting beside him cheekily asks –if she truly loves you, then who is she talking to and spending the talk time on? The question gives the boy a reality check, however, his friend hands him a chilled bottle of Pepsi to calm him down. Seeing the Airtel recharge discount offer on the Pepsi bottle leaves the boy puzzled, to which his friends martly responds that the next time you recharge her phone it will hurt you less as you can use redeemable discount coupons that come with every Pepsi bottle. Both look at each other, smile and take another sip of the Pepsi with SWAG.