Udaipur : Asian Paints, India’s authority in setting décor trends,is evolving its luxury brand Royale Glitz, from premium wall finishes into a complete home décor inspiration.The journey comes alive in a new advertisement starring brand ambassador Deepika Padukone, making her much-anticipated return to the screen.
The campaign moves beyond the usual paint category conversations, which typically focus on shades and finishes. It positions Royale Glitz as more than just a luxury paint – it becomes the starting point of every design story..
Amit Syngle, MD & CEO, Asian Paints, said, “With Royale Glitz, we’re redefining what luxury means for Indian Homes. At Asian Paints, we’ve always believed in the power of self-expression that truly makes a home yours. It’s about creating emotionally charged spaces that reflect who you are. The Royale Glitz campaign celebrates how a single wall can transform an entire space, showing that design begins with self-expression. It invites audiences to view their homes not as fixed structures, but as evolving reflections of who they are. We are also happy to continue our association with the global icon – Deepika, who embodies grace & luxury.”
