Udaipur : HDFC Bank, India’s leading private sector bank, today launched two new savings accounts variants – ‘Max for Seniors’ and ‘Max for Her’, offering a host of tailored benefits for Senior Citizens and Women, respectively. These segmented product variants are being offered under the Bank’s flagship Savings Max account, one of the most preferred entry‑level savings accounts.
The recent PIB reports# indicate that India’s senior citizen population is projected to reach approximately 230 million by 2036, accounting for nearly 15% of the total population. Additionally, women currently hold 39.2% of all bank accounts, contributing to 39.7% of total deposits.
Max for Seniors and Max for Her have been designed to cater to the evolving needs of these customer segments and include several industry-first features such as cyber fraud cover, hospitalization cover up to Rs. 1 Lakh and many more.
Key benefits* presented under the new offerings are:
| Max for Seniors | Max for Her |
| Cyber Insurance Cover (Digital fraud protection) up to Rs 25000*FD like higher returns on surplus savings with Auto Sweep facilityAdditional 0.5%* interest on FDDoorstep Banking facilityComplimentary Airport Lounge access*Personal Accidental Death Cover on Debit Card, up to Rs. 3.19 Cr*Waiver of AMC for the 1st year on Demat Account* | Lifestyle Vouchers from your favorite brands *Complimentary Health Check-up*Complimentary* Airport Lounge accessFD like higher returns on surplus savings with Auto Sweep facilityPersonal Accidental Death Cover on Debit Card, up to Rs. 3.19 Cr*Accidental Death Insurance Cover of up to Rs. 10 L on the account50% off on lockers* |
Speaking on the new offering, Mr. Ashish Parthasarthy, Group Head – Branch Banking, Payments, Treasury, Liability Products, Marketing, Virtual Channels and Infrastructure, HDFC Bank said, “As lifestyles evolve and customer expectations shift, the Bank remains focused on addressing the unique needs of diverse customer segments through tailored, value-rich banking experiences. These new products reinforce our commitment to offering solutions that enhance security, convenience, and long-term financial well-being.”
Within the Bank’s Premium Speciale Savings suite for Senior Citizens and Women, customers can also enjoy elevated benefits, including enhanced cyber cover, curated lifestyle privileges, and a range of added advantages designed to further enrich their overall banking experience.
