Udaipur : JAL Bath Fittings, one of India’s leading premium bath fittings and sanitaryware brands, has launched a new digital brand film and announced acclaimed actress Wamiqa Gabbi as its official brand ambassador, marking a significant step in the brand’s journey towards strengthening its national presence and connecting with a new generation of design-conscious Indian consumers.
Focusing on ‘Value Meets Elegance’, the new digital brand film follows Rahul and Priya, an urban, progressive working couple caught in the everyday tug-of-war between style and sensibility. Priya is the queen of experience and aesthetics, always drawn to what looks and feels the best; Rahul is the eternal value-seeker, forever weighing what’s truly worth the money. Their story plays out through a series of relatable misadventures: an overpriced coffee that costs them a bomb, a sofa that promised comfort but delivered regret, and a speaker that sounded better in the store than it ever did at home. Every purchase becomes a small tug-of-war between Priya’s love for beauty and Rahul’s instinct for practicality, until their hunt finally leads them to JAL, where they discover both ‘value’ and ‘aesthetics’ for their bathroom fittings and sanitaryware. For Rahul and Priya, JAL resolves the very dilemma they have been living with proving that value and elegance don’t have to be a compromise, they can go hand in hand.
Speaking on the announcement, Mr. Siddhant Kapoor, Director Marketing, JAL Bath Fittings, said, “Wamiqa embodies everything JAL stands for: quality, elegance, and a quiet confidence that doesn’t need to announce itself. We are thrilled to welcome her to the JAL family and look forward to building something truly meaningful together. With the launch of our new digital film, we are excited to bring this association to life and showcase the shared values of elegance, authenticity and contemporary living.”
Mr. Vivek Kapoor, Director, JAL Bath Fittings, added, “This partnership is a reflection of where JAL is headed. We are not just growing as a brand; we are evolving the conversation around what premium bathroom design means for Indian homes. Wamiqa is the right person to be part of that story.”
Commenting on the association, Ms. Wamiqa Gabbi said, “I have always believed that the spaces we live in say a lot about who we are. JAL creates products that are beautiful, simple, and built to last, and that resonates deeply with me. I am genuinely proud to be associated with a brand that shares those values.”
JAL Bath Fittings Ropes in Wamiqa Gabbi as Brand Ambassador
