Udaipur : HDFC Bank has set a goal to increase the income of 5 lakh marginal farmers earning less than ₹60,000 annually by 2025, as part of its corporate social responsibility initiative, Parivartan. This announcement comes as the Bank commemorates 10 years of Parivartan, which has already positively impacted the lives of over 10 crore people across India. The Bank’s focus on rural development reflects its continued commitment to fostering sustainable growth and uplifting vulnerable communities.
“Today, business performance for profit making enterprises stands redefined. Social impact is an integral part of business performance. HDFC Bank Parivartancomprises multiple programmes with a focus on giving back to the community as well as supporting sustainable development,” explained Kaizad M Bharucha, Deputy Managing Director, HDFC Bank.
Since its inception in 2014, Parivartan has grown into one of India’s largest CSR programmes, active in 28 states and 8 Union Territories. It has made significant strides in key areas such as education, skill development, healthcare, and financial inclusion, aligning its efforts with 9 of the 17 United Nations Sustainable Development Goals (SDGs).
Launched in 2014, HDFC Bank ‘Parivartan’ was established with the vision to contribute to the socio-economic development of communities across India. With CSR expenditure of over INR 5,100 crore over the last decade, Parivartan has consistently aimed to empower individuals by creating sustainable livelihoods, fostering sustainable development, and creating real-life change.
“With over 65% of India’s population residing in rural areas, we strongly believe that inclusive development can only be attained when the prosperity and livelihood in villages keeps pace with the growth. We prioritise rural areas for our programme and currently 70% of our programmes are being implemented in such areas,” said Ms. Nusrat Pathan, Head – CSR, HDFC Bank.
