Udaipur : PepsiCo India unveiled a new look for its leading juice brand Tropicana. Tropicana’s tasty and refreshing juices will now be available in a cool new PET bottle which is affordable, attractive and provides a convenient solution to consumer on-the-go. In addition, Tropicana also introduced a new campaign ‘Hawabaazi Gone, Asli On’ which intends to bring alive persona of the Tropicana drinker by showing a comparison of two different personalities – the frivolous and show off ‘Hawabaaz’ and the ‘Authentic Cool Doers’ which demonstrate the Tropicana consumer.
The new PET bottle is a reiteration of the brand’s commitment towards pioneering new innovations and has been developed basis extensive consumer feedback. Available in 200ml and 500ml variants across all flavors, the new vibrant, transparent bottles and gives consumers a cool new way to enjoy refreshing goodness on-the-go.
Commenting on the launch, Vineet Sharma, Director, Juices, PepsiCo India, said that Tropicana is one of the leading players in the Indian juice and juice drinks market, and we are all set to unlock additional growth not only for the brand but also the category. Tropicana’s new attractive PET packaging and revamped positioning are aimed to accelerating its growth by expanding availability. We are very excited to launch the ‘Hawabaazi Gone, Asli On’ campaign targeting the youth. The campaign brings about a clear distinction between doers vs people who just talk, thereby celebrating the genuineness of the young generation. The campaign has been developed basis extensive consumer research and builds on the codes of authenticity, which are very important to consumers today.
