Udaipur : Global hospitality technology major, OYO plans to significantly expand its leisure offering across key tourist hubs. Recreational travel has witnessed a major boom over the past few months, starting with the summer holidays. To tap into this segment, the company has targeted to add over 1000 hotels and homes (storefronts) in key leisure destinations across India. it has already added over 600 such storefronts on its platform by Sept 2022, In the run up to the upcoming peak season starting with the festivities and continuing with the winter break, OYO plansto add over 400more storefronts by the end of the current calendar year.
OYO’s top leisure brands include 4ByOYO, 5ByOYO, OYO Townhouse, Townhouse OAK, Capital O and Collection O.
The hospitality technology major is targeting around 19 core and emerging tourist destinations to expand its leisure property footprint across India.Fueled by the growing tourist demand, the company is focusingon keydestinations such as Shimla, Amritsar, Udaipur, Goa, Mysore,Tirupati, Puri, Gangtok among others. OYO will consider factors such as proximity to key local tourist clusters and attractions while adding hotels and homes to its portfolio. OYOis focusing on traveler categories such as family groups, friends, pilgrim groups and kitchen tours – groups with specific food preference who travel with their own cooking arrangements.
Travel in India is back on track after two years of pandemic induced disruptions. As per the booking data studied by OYO between January 2022 – September 2022, there’s a steady uptick in leisure tourism between January-September 2022 vs. the same period last year. This growth is attributed to high consumer confidence combined with pent-up demand in travel which has given a significant impetus to domestic tourism across India. Within this period, the month of June 2022 saw the highest uptick in demand compared to last June, a time when states were just about opening their borders to tourists once again, but travel confidence was low. Furthermore, this month, airfare has risen nearly 40 percent as searches for domestic air travel tickets increased by 124 percent and 133 percent for international air travel from pre-pandemic levels, in India during the Diwali season.
Hotels and Homes in their leisure cities, signing up to partner with OYO have the option of joining the platform quickly and efficiently through ‘OYO 360’ – a self-on-boarding tool and website https://patron.oyorooms.com/in. Immediately, after joining through OYO 360, OYO’s Artificial Intelligence-enabled pricing software automatically drives the best booking prices on its app and website and across multiple channels including top Online Travel Agents such as MMT, Booking.com, Agoda, Yatra etc., based on room type, seasonality and other factors. This has led to storefronts joining OYO doubletheirrevenues on an average in 12 weeks of getting on to the platform.
