Udaipur : One Word. Four Letters. A billion believers. SWAG has become the cultural zeitgeist that perfectly echoes the beliefs of the youth and celebrates the unwavering spirit of the new generation. Bringing this philosophy to life, Pepsi, has launched its all-new summer anthem which is ready to add more fizz to your next party. An extension of the Har Ghoont Mein Swag campaign, the anthem features two of the biggest youth icons of India – Badshah and Jacqueline Fernandez who are ready to take India by storm with their musical hattrick.
Taking Pepsi’s proposition of ‘More Fizz, More Refreshing’ a notch higher, the peppy new anthem encourages youngsters to own their individuality, quirkiness and wear their hearts on their sleeves. The anthem is set in the context of a typical youngster’s life that has a lot of fun and irreverence. Pepsi has partnered with One Digital Entertainment and Universal Music Group for brands for bringing this campaign to life.
Speaking on the anthem, Saumya Rathor, Category Lead, Cola, PepsiCo India, said that as a culture curator, Pepsi has connected with consumers time and again with music & dance and has worked with the most iconic superstars to curated powerful pieces of culture across the world. The lyrics, ‘Check my Fizz’ is all about celebrating the unshakeable self-belief and confidence of today’s youth. With Badshah dropping the beats, Jacqueline Fernandez burning up the screen with her dance moves, and Bollywood heavy hitter Ahmed Khan directing the video, we’re hoping to have India singing the song right back at us.
