Pragati Ki Roshni – Hindustan Zinc’s Diwali Campaign

Udaipur : Diwali is a festival that illuminates both land and lives, bringing excitement and delight to everyone around. Thousands of people have been rushing from website to website to get exclusive deals on handicrafts, artworks, home décor and appliances. With the Diwali Campaign – ‘Pragati Ki Roshni’, Hindustan Zinc urges all to make the switch of going local and helping small and independent craftsmen and businesses to prosper on this sacred occasion.

Hindustan Zinc encourages India’s ‘Vocal for Local’ initiative, and through this campaign, the company has introduced the philosophy of circulating money in the same economy, which will not only benefit the buyer but also the people and communities surrounding them. Celebrating Diwali with local artisans, merchants and retailers will provide the economy with a much-needed boost after the Covid-19-led disruptions.With such a brilliant approach, the organization crafted a shortfilm wherein it makes a heartfelt appeal to the audience to show support for the local businesses in one’s region, thereby creating and providing an opportunity to all to celebrate Diwali equally.

Since its foundation, Hindustan Zinc has worked diligently to provide prosperity and sustainability to the lives of those it impacts, and it continues to do so. The organization’s flagship sustainable livelihood projects Sakhi, SAMADHAN and Skill & Entrepreneurship Development Institutes not only support and aid various groups of the community like youth, women and farmers & cattle rearers, but also helps them become future-readyand ‘Aatmanirbhar’. By focusing on such community development initiatives, the companyisconsistentlyempowering local villages in developing themselves as a prototype of an ‘Aatmanirbhar Bharat’. Across the year, the companyfollows the philosophy of disseminating light via spreading smiles.

The largest zinc – lead miner, Hindustan Zinc operates in five districts in Rajasthan, one district in Uttarakhand, and one district in Gujarat, and its CSR efforts and initiatives have a beneficial influence on the lives of over 7 lakh people.It has always prioritized its focus on the sustainable use of local assets and resources to increase the economic potential and enhance social conditions in the country. The company’s latest campaign, introduced on Diwali, is anticipated to generate a dramatic shift in customers’ purchasing patterns, resulting in a beneficial shift in India’s growing economy.