LG Electronics India and ITC Foods join forces to transform cooking and simplify consumer life

Udaipur : LG Electronics, India’s leading consumer durables company, proudly announces a strategic partnership with ITC Foods, one of the fastest growing branded packaged foods business in India, to redefine cooking experience for consumers in the country. As part of the partnership, 2 new microwave ovens are announced with ‘Scan to Cook’ feature. This will bring together LG’s expertise in home appliances and ITC Foods excellence to create a seamless and intuitive cooking environment, making life simpler for consumers. Currently 2 models of microwave are introduced & 7 more models will be introduced by festive season.

By combining LG’s state-of-the-art microwave technology with ITC’s expertise in frozen and ready-to-eat (RTE) foods, this collaboration aims to simplify the cooking process while delivering delicious and nutritious meals. With LG’s innovative microwave solutions, smart features and precise controls, consumers will be able to effortlessly prepare their preferred meal while retaining exceptional taste and texture.

Commenting on the launch, Hyoung Subji – Director- Home Appliances & Air Conditioners at LG Electronics said, “LG Electronics is excited to join hands with ITC Foods in our endeavour to revolutionize cooking with smart microwaves in India. With LG’s focus on making cooking smarter and the collaborative efforts of LG and ITC, we are determined to enhance the culinary experience of our customers. We are confident that this partnership will make the lives of consumers simpler than ever before, enabling them to create gourmet-quality meals with ease. Our smart range of Microwaves with Scan to cook feature will simplify lives. This range is also equipped with 401 Auto Cook Menu, pre-set recipes are integrated with ThinQ App. We have a team of 100+ on ground chef providing live cooking demonstrations to customers so that more & more consumers can use this technology.”

Speaking on the collaboration Ashu Phakey, Vice President and Business Head – Frozen and Fresh Foods at ITC Limited stated, “Consumers today seek easy, tasty and healthy meal all in one while investing minimal time due to their hectic schedules. Our ITC Master Chef and Kitchens of India portfolio has been specifically designed keeping these parameters in mind. We are happy to partner with LG Electronics, with their advanced microwave solutions and our expertise in creating gourmet snacks/meals, we will have the opportunity to offer a one-of-a-kind cooking experience that delivers restaurant-quality food to consumers from the comfort of their homes. Further, with LG’s extensive distribution network and we will be able to further scale up our reach and offer consumers the choicest range of easy-to-cook and healthy snacks.”

The LG Charcoal Healthy Ovens are wi-fi enabled by LG ThinQ App that brings one the convenience of cooking ITC Master Chef Frozen or its RTE foods now at the touch of a button. It’s a very simple process – Step 1- The consumer can scan the barcode on the ITC Master Chef frozen food packet using the LG ThinQ app. Step 2- User can send cooking instruction without manual intervention with MWO buttons to select time, mode, temperature, etc.

Microwave ovens comes in 32 L and 28 L and are equipped with unparalleled features. With the Charcoal range, LG introduces the Healthy Heart Autocook Menu, a collection of thirty heart-friendly recipes certified by the Heart Care Foundation of India. For health conscious people LG MWO is equipped with Diet Fry feature which helps in preparing the dishes with upto 88% less use of oil. The range is developed based on Indian insights enabling to cook Indian gravies, snacks, Ghee, Pasteurize milk, breads, etc with ease.