launches ‘Pragati Utsav’ to raise awareness on Vitamin B Deficiency
Udaipur: Commemorating World Health Day, Polybion from P&G Health,launched ‘Pragati Utsav’ tohelp empower the medical fraternity in the hinterlands of Bihar and Rajasthanwith the necessary knowledgeforeffective diagnosis of Vitamin B deficiencies. This ride aims to reach over 4,500 Health Care Professionals (HCPs) over a span of two months. Operational since mid March, the convoy will tour across Bihar, covering 3 routes via Darbhanga, Muzaffarpur and Patnaandacross Rajasthan covering the areas of Banswara, Chttorgarh,Bhilwara, Fatehpur, Jaisalmer, among others and culminateend of April 2023.
‘PolybionPragatiUtsav’ aims to impart awareness and education on the signs of Vitamin B deficiencies, therebyhelping to empowerdoctors with the required information for an accurate diagnosis and treatment. The ride will cater to general practitioners operating in villages of Bihar and Rajasthan. The 40 – 60minute sessions will showcase real-life patient profiles, focusing on knowledge-based modules and practice-based diagnostic essentials to outline the benefits of Vitamin B. All attendees will also be awarded with a‘Certificate of Training’,awarded by Academy of Advanced Medical Education, on completing the session.
Milind Thatte, Managing Director, Procter & Gamble Health Limited, said, “Indian Journal of Endocrinology and Metabolism reveals that nearly 47% of the Indian population suffers from Vitamin B12 deficiency . With our flagship brand Polybion at the forefront, we at P&G Health areactivelyworking towards creating heightened awareness around Vitamin B deficiencies.Through the ‘PolybionPragatiUtsav’ we aim to lead conversations on the importance of Vitamin B consumption to build a stronger immunity.Starting with the HCPs in Bihar and Rajasthan,we plan to impart education on the importance of monitoringthe patient’s complete blood count (CBC), peripheral smear and Serum B12.”
Vijay Pampana, Marketing Director, added,“Vitamin B deficiencies can lead to low or reduced body energy levels, brain function, cell metabolism and immune functions, resulting in weakness, anaemia, viral and bacterial infectionsand such other health problems. But these symptoms are often ignored, making early identification and seeking timely diagnosis the need of the hour. This is the challenge we seek to address through the ‘PolybionPragatiUtsav’, by helpingempower the doctor community to help address Vitamin B deficiencies more effectively”.
As an ongoing effort, P&G Health is constantly engaging with patients, consumers and Healthcare Professionals (HCPs) to help educate and raise awareness around Vitamin B deficiencies. P&G Health also contributes to scientific learning and knowledge exchange forums for medical practitioners, including diagnostic workshops, continuing medical education, case-based discussions and global discussion forums.
