Udaipur : JK Tyre & Industries Ltd., a leader in the Indian tyre industry, is tapping into the growing premiumization trend in the automotive sector. Focused on boosting its market presence in Rajasthan’s key cities, including Jaipur, Udaipur, Jodhpur, Ajmer, Kota, and Bikaner, JK Tyre is well-equipped to win over the state’s discerning automotive enthusiasts.
In recent years, JK Tyre has been steadily working on its portfolio to enhance the product proposition and cater to the Indian consumer, who is aligned to the global trends and lifestyles. The company has enhanced their production capabilities and focused on premiumisation with higher rim sizes for passenger cars.
In line with the growth of premium car segment, JK Tyre recently launched its Levitas Ultra high-performance tyres specially designed for premium cars. Available in seven sizes ranging from 225/55/R16 to 245/45/R18, these sizes cater to over 80% of the top 20 luxury car models available in India.Following the success of these tyres in the market, the company plans to expand the range further by introducing rim sizes from 19 inches to 22 inches in the coming years, catering to the full spectrum of premium cars.
As the premiumisation trend continues to reshape the automotive and tyre markets, the impact of premiumisationin Rajasthan is evident, and JK Tyre is strategically positioned to meet this growing demand, with the state contributing significantly to the company’s sales. Passenger Car Radials (PCR) account for 14% and Truck and Bus Radials contribute 19% of its sales in the region. Additionally, JK Tyre leads the Light Commercial Vehicle Radial (LCVR) segment with a commanding 50% market share.
To reinforce its presence and cater to the growing demand for premium tyres, JK Tyre operates 575 touchpoints across Rajasthan, including 62 exclusive brand shops. The company aims to expand its network by adding more brand shops in the coming quarters, enhancing its capacity to deliver premium products and services to customers statewide. Rajasthan’s thriving automotive market, driven by increasing demand for high-end vehicles, plays a pivotal role in the company’s business growth.
JK Tyre has always been a front-runner when it comes to innovation-led technological development. With the introduction of Smart tyres, Puncture Guard Tyres, our XF series of fuel-efficient Tyres for Commercial vehicles, the company has time and again delivered on its commitment to provide advanced mobility solutions to our customers. These technologies offer high level of safety and convenience to vehicle owners. After garnering a sizable share in the smart tyres market, JK Tyre now has plans to introduce advanced smart tyreswhich will be equipped with embedded sensors on the inner sideof the tyres and will be available for passenger cars and commercial vehicles.The company offers the entire range of EV tyres across all categories and is a market leader in the EV Buses category.
The company’s RANGER series of tyres command a substantial market share in the region with over 50 Stock Keeping Units (SKUs) to choose from. Designed specifically for SUVs, the companyhas an entire range of multi-terrain tyres including the RANGER A/T, RANGER H/T, and RANGER M/T, RANGER X-AT and RANGER HPe (for E-SUVs).
JK Tyre is also the first company to introduceUX Green-country’s most sustainable tyre. Designed and developed with 80% sustainable materials, these tyres made for passenger cars will be commercially launched in FY26.
The company’s focus on innovation, quality, and superior customer experiences ensures that it remains at the forefront of this industry-wide transformation. By expanding its product portfolio and strengthening its market presence, JK Tyre is poised to play a leading role in shaping the future of India’s tyre industry.
