Udaipur : On World Environment Day, HDFC Bank, through its CSR programme Parivartan, in partnership with CII Foundation, announced a landmark milestone in its Crop Residue Management (CRM) initiative, 88% of 3,78,425 acres of farmland have been saved from stubble burning across Punjab and Haryanain the 2025 season. Reaching 86,000 farmers across more than 380 villages in Ludhiana and Sangrur districts of Punjab and Fatehabad district of Haryana, the programme is acomprehensive and impactful private-sector-led effort to tackle agricultural air pollution in North India.
Launched in October 2023 in Ludhiana and expanded in 2024 to Sangrur and Fatehabad, the three-year programme is implemented by CII Foundation across 380 villages. To date, 8 villages have eliminated stubble burning entirely, and 174 have achieved over 90% non-burning compliance.
Speaking about the milestone, Nusrat Pathan, Head – CSR, HDFC Bank, said, “Stubble burning is not simply an agricultural habit – it is a systemic challenge rooted in economics, access, and awareness. HDFC Bank Parivartan’s partnership with CII Foundation has addressed all three dimensions simultaneously. By making machinery accessible to farmers through cooperative tool banks, driving behaviour change through sustained community engagement, and introducing ex-situ solutions like biogas and composting, we have built a model that delivers environmental outcomes alongside real savings for farmers. On World Environment Day, we reaffirm our commitment to scaling this impact further.”
Chandrakant Pradhan, Lead – Climate Resilience, CII Foundation, said, “What makes this programme exceptional is the depth of community ownership it has generated. Farmers who once had no alternative to burning now champion in-situ management and actively encourage their neighbours. Across villages in Ludhiana, Sangrur and Fatehabad, farmers in large numbers have moved on from the practice of open fieldburning of paddy straw for years, to become harbingers ofa zero burning movement just withina two-to-three-year time, a testament to what becomes possible when communities are equipped, educated, and trusted to lead change.”
The human dimension of the programme reflects its breadth of reach. Gurmeet Singh of Cheema village, Ludhiana, shifted to CRM practices across his entire farm in 2023 and has since halved his per-acre residue management costs. Paramjeet Singh, a small landholder from Lamba village in Fatehabad, found that access to a cooperative-owned Super Seeder eliminated the financial pressure of expensive private machinery rentals, making sustainable farming viable for even the most resource-constrained households.
As the programme continues through 2026–27, HDFC Bank Parivartan and CII Foundation are committed to deepening adoption in new villages, expanding ex-situ straw management infrastructure, and building long-term agricultural resilience across the region.
