HDFC Bank’s Vigil Aunty – End of Scam Sale Campaign Wins a Silver Cannes Lions

Udaipur : HDFC Bank, India’s leading private sector bank, announced that it haswon aSilver at the Cannes Lions2024 for theVigil Aunty -End of Scam Sale (EOSS) Campaign. The social media campaign, featuring actress Nora Fatehi and Vigil Aunty, has so far acquired a reach of over 28 million and 22 million views. Vigil Aunty is a fictional social media character created by HDFC Bank to spread awareness on digital frauds.

As part of the EOSS Campaign, HDFC Bank used actress Nora Fatehi’s star power to replicate the modus operandi of fraudsters and make the public aware of how one can easily be susceptible to deepfakes and frauds. The Bank created a fake brand and had audiences believe in its legitimacy by creating an Instagram page for ‘Lulumelon’, making it sound like a genuine brand with exciting offers and deals.The campaign was recognised at the prestigious Cannes Lions for the best use of ‘Events & Stunts’.

Ravi Santhanam, Group Head, Chief Marketing Officer and Head – Direct to Consumer Business, HDFC Bank said, “Winning a Cannes Lions for our fraud awareness campaign only adds to our commitment to spreading awareness about the issue, to help customers avoid becoming victims of digitalfrauds.This recognition is a testament to the exceptional creative talent of our agency partners, FCBKinnect.Working together, we are delighted to have created an impactful campaign with an innovative approach.For us, powerful storytelling for a relevant cause was gratifying and we stay committed to making more and more consumers aware about the issue.”

Jahid Ahmed, SVP & Head of Digital Marketing, HDFC Bank said,“We are delighted to be amongst the winners at the industry’s most prestigious awards, Cannes Lions. Along with our partners at FCBKinnect, we are proud to have created the innovative ‘Lulumelon- End of Scam Sale’ campaign for digital fraud awareness, subtly leveraging the concept of optimism bias. We stand proud to come up with and take forward this impactful campaign for fraud prevention.”

Related posts:

Hindustan Zinc’s Pantnagar Metal Plant to Source 100% Power from Green Power Supply
बोनान्ज़ा वेल्थ मैनेजमेंट रिसर्च ने वीनस पाइप्स एंड ट्यूब्स के आईपीओ को सब्सक्रिप्शन रेटिंग दी
एचएसआईएल की ‘फोन उठाओ क्लास चलाओ’ पहल शुरू
Farmers associated with Hindustan Zinc’s Samadhan Projectvisits Gujarat Farmer Producer Organization...
मेडिमिक्स ने कैटरीना कैफ को बनाया ब्राण्ड एम्बेसेडर
भारतीय फुटबॉल के दिग्गज रेनेडी सिंह, बेमबेम देवी और शाजी प्रभाकरन जिंक फुटबॉल से जुड़े
FedEx Survey Shows Indian SMEs Believe Growth in E-Commerce to Continue, Even as COVID Restrictions ...
पांच माह के बच्चे के सिर की गांठें व सिर में भरे पानी का सफल ऑपरेशन
10 वर्षों में वेदांता द्वारा सरकारी कोष में 2.74 लाख करोड़ रुपये से अधिक का योगदान
PM Narendra Modi inaugurates Girnar Ropeway
907 नये रोगियों के साथ कोरोना पॉजिटिवों की संख्‍या 47865 पहुंची
अशोक लेलैंड की नवीनतम रेंज ‘एवीटीआर’ उदयपुर के ग्राहकों को डीलिवर

Leave a Reply

Your email address will not be published. Required fields are marked *