Udaipur : This festive season, as
Flipkart focuses on its commitment to drive value for customers, and progress
and growth for sellers, MSMEs and artisans, here are some of the early
indicators from the 1st day of The Big Billion Days which show how India is
increasingly adopting digitization.
India gets Online
- Along with the momentum witnessed from metros
and Tier 2 cities, 50% of new customers have been from Tier 3+ cities,
across categories
- The
Home category saw a surge in 53% new customers, and Large Appliances plus
BGM (Beauty & General Merchandise) each witnessed a near 50%
increase in new customers, all from Tier 3 cities
MSMEs bounce back this
festive season with Sellers from Tier 2 and beyond seeing growth on e-commerce
- Local MSMEs from over 2,550 pincodes saw
demand coming in from across the country
- Sellers
from 167 new cities joined e-commerce this BBD
- ~60%
of sellers reside from Tier 2 cities and beyond including small cities
such as Talcher, Velur, Sohagpur, Sindi amongst others
- Top
performing Tier 2 Seller cities include Jaipur, Surat and Panipat sellers
Affordability constructs
driving Consumption
- There has been
a perceptible shift towards Digital India, with a 75% increase in prepaid
transactions, which showcased a strong endorsement for digital payments as
consumers continue to maintain social distancing when making purchases
- The EMI options served as a good trigger to keep
the festive spirit buoyant. 1 out of every 5 purchases in high-ticket segments
like Mobiles, Furniture, Large Appliances & Electronics were driven through
an EMI construct
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